@human_dude Yeah, I was going to reply to similar effect: I definitely remember the "friendzone" idea being a mainstream thing well before online forums were being used beyond a very nerdy niche subculture. I hadn't encountered that "ladders" imagery, and when I did buy into the basic idea it was less all-or-nothing. More like "once you have a friendship that is valued enough, it becomes too scary to try to make it anything else".