I fear the future of the web is a division between two philosophies. That it is a place where people go to find things made by people who care OR that it is a slowly stagnating database to be queried, mined, and deconstructed so that a person can be given something generated by a machine run by people who don’t care at all (except for money).
The further we let the line between author and material drift the more we get just “content”. And the closer we get to the second nightmare.