@sara damn good point. The more they call it "content" and depersonalize the word (instead of crediting the artist or writer) the more the rich guy owning the distribution network can claim that he owned it all along, even while they claim to not be a publisher nor have responsibility for things published on their platform.
No wonder tech bros are so opposed to having AIs that credit sources.
Pretend there never were sources, it was always 'magical' general knowledge, then keep all the money.