What's new is making these promises when mainstream media is strongly focussed on the issue.
"The devil is in the details." The diplomats should explain what they mean by both sides promising an "unconditional ceasefire" in relation to the actual reports coming from the OSCE SMM. The media should focus on this too. Where are the mainstream news articles?
Analysis of the OSCE SMM reports would be useful: inferring which side is violating requires geo-analysis.