"The researchers also confirmed that customers value and would be willing to pay more for the right to lend, the right to resell, and the right to use the media on a device of their choice.
Of course, a customer’s willingness to pay obviously depends on what they think they’re getting. If customers believe they are already getting space-shifting, lending, and resale rights when they are not, then prices are being artificially inflated and vendors are profiting from keeping customers ignorant."
https://gnusocial.no/url/182102