Conversation
Notices
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A scary fact: http://qttr.at/10gl
- Claes Wallin (韋嘉誠) repeated this.
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Haven't things been like this for a little while though? Naomi Klein pointed some of this out in NoLogo ... http://www.huffingtonpost.com/naomi-klein/how-corporate-branding-is_b_427406.html "Nike isn't a running shoe company, it is about the idea of transcendence through sports, Starbucks isn't a coffee shop chain, it's about the idea of community. Down on earth these epiphanies meant that many companies that had manufactured their products in their own factories, and had maintained large, stable workforces, embraced the now ubiquitous Nike model: close your factories, produce your products through an intricate web of contractors and subcontractors and pour your resources into the design and marketing required to project your big idea."