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#sonTwo is in a course about "social network marketing" with the potential to lead to a new career as a social network marketing manager / social network community manager. He said that the course talks about #SnapChat and #TikTok and he'll probably have to get accounts on these and other services as part of the course.
He also said that he looked into #Threads, but if he creates a Threads account and then closes it for any reason, it would also close the associated #Instagram account. Naturally, since Threads is so new, there won't be any specific content about it.
I suppose that it probably depends on the audience that the employer is targeting. I'm sure there are some SNM folks managing communities on extreme left-wing or extreme right-wing sites also.
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When I had that conversation, #sonTwo mentioned that he didn't think #SnapChat was as popular as it once was. I'd seen someone online making the same claim earlier today. The only person I know who used it is my nephew #Papaya, but he's in another state, so I don't even know whether he still uses it.
But that's why they invented search engines, right? I asked #DuckDuckGo "is SnapChat still popular?" and #DDG led me to https://www.makeuseof.com/is-snapchat-still-popular/ (published 2023-02-09, so still current)
> Snapchat has always had a reputation for being an app for teens or young people, so it has always struggled to keep an older audience. Only 3.7% of Snapchat users are over 50. The heavy lean towards younger people may be why Snapchat has had trouble staying relevant over its history. People over 24 may feel like most of their peers don’t use the app anymore, so it is less popular.
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> As of the third quarter of 2022, Snapchat has 363 million daily active users, according to Statista. This puts it in a similar region to Twitter. It is also the highest number of daily active users reported on Snapchat for the entire survey period spanning back to 2014.