Someone from #NOAA / #NWS was in one of our weekly conference calls, so I asked whether they had considered changing their terminology from "watch" and "warning", because people often have difficulty distinguishing which level of alert is being sent.

The weather service employee said they are starting to move away from using such terms because they want to get their point across to the general public.

For example, instead of "there's a tornado watch in this area tonight", they're starting to say "there is a 40% chance that we'll see a tornado in the area this evening". The warning itself will still be a warning, but they're studying ways to tweak the content so that it communicates better.