IIt's important to note that Masto (and the fediverse) is not an 'alternative Twitter'. It's an entirely different platform that has its own unique culture. We don't chase likes or follows or popularity, we don't present as brands or 'personalities'. We care about each others' personal lives and wholesome engagement on a more individual level.
If you're going to use a Masto to Twitter crossposter, please keep this in mind, and ideally, cross post from here to there, and not there to here.