The great James Boyle tells an parable about the term "ecology." Before the term came into wide use, the "ecology movement" as we know it was just a bunch of fragmented, seemingly disconnected issues.
https://thepublicdomain.org/thepublicdomain1.pdf
Like, if you're worried about owls and I'm worried about the ozone layer, it's not immediately apparent that we're fighting the same fight. It's not intuitive to link the fate of charismatic nocturnal avians to the gaseous composition of the upper atmosphere, right?
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