If you ever needed a reason to get off of Windows here's a nice little nugget at the bottom of the "Windows is no longer a cornerstone" 10K filing
"Our ambition for Windows 10 monetization opportunities includes gaming, services, subscriptions, and search advertising.”
This is probably reading too much into a 10K filing but it highlights to me that the horrible advertising and partnering in Windows 10 is only going to get more intrusive.