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@strypey @bob
From observation, most people in the US do spend the majority of their online time inside their Facebook/Instagram/Gmail/OutlookDotCom cages. I can't speak for UK, NZ, China, etc, because I'm not there.
Watch people on their phones in the markets, on the bus or train, as they walk down the street. They aren't on some-random-guys-site dot com. They are mostly on Facebook and other #corpocentric sites. Maybe a sports-centric or news-centric site during a big event, or a streaming site like YouTube or Netflix or Hulu if they have a lot of time.