embrace what's "bad" about your writing or posting on here and just roll with it. be committed to developing your own personality, no matter how off-beat, which is not the same as building a "brand." some of the people i admire most on here combine absolute drivel with some of the most stirring and touching things i've read in a long time, but rather than hurt their credibility as a ~content creator~, this makes them more of a person. as people can connect, and brands can only go out of style.