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Free Pro Tip (tm) from me:

If you are trying to advertise Mastodon to someone who is frustrated with Twitter, start with talking about Mastodon's strengths instead of Twitter's weaknesses.

In a similar vein, if you are introducing Mastodon to someone who doesn't really do micro-blogging but has heard of Twitter, emphasise Mastodon's strengths instead of Twitter's weaknesses.

This I find is a better way to convince people.