Alrighty. So xpost birbsite - https://twitter.com/InfoSecHotSpot/status/869618038429167618
Folks claimed to have exfilled Disney's new pirate movie and were demanding payment to keep from releasing it - which in this case was denied.
Thing is, though - smaller businesses could well be targeted for "we have installed stealth ransomware and will encrypt if you don't pay" type situations - how many of them would pay up?