@eileenb Me too! Though I'd like to point out that the obvious answer to "own the name everywhere!" discussion is: Why don't #CocaCola etc. have a social.cocacola.com domain with !OStatus? Then they own their !fediverse presence and can distribute information via proper Atom feeds etc. so sheeple can subscribe....wait why would anyone subscribe to a news feed from Coca Cola?!
Maybe people are interested in getting the latest update on how many rivers #CocaCola drain in third world countries to capitalise and produce sugared water instead of making clean drinking water available to the general population? Subscribe to acct:desperate@coca-cola.com
@eileenb Then let them have social.cocacola or something and avoid being a subdomain to their corporate network ;) Verification for users is easily done with rel=me and other !indieweb techs (to see whether social.cocacola is actually an official cocacola domain)
Either way I eagerly await the day I can block Justin Bieber, Coca Cola, Nestlé and other brands .)