What better time to launch a transparently grifty “high-yield” cryptocurrency business than two months before your presidential election? Donald Trump, and especially his sons, have been teasing an upcoming cryptocurrency project that seems to be rapidly shapeshifting. First, they were all teasing something called “The DeFiant Ones” (a play on decentralized finance, or defi), with hashtags #BeDeFiant and tweets warning people to not “get left behind”. Then Eric Trump said something about the project involving “digital real estate”, though its unclear if he was speaking metaphorically or was actually referring to the metaverse “land” fad that more or less came and went. He did immediately follow up this statement by saying “It’s equitable. It’s collateral anyone can get access to and do so instantly,” leaving me to wonder if anyone in the Trump family has ever set foot near an average person trying to buy a house these days. Now the flim-flam family is all talking about “World Liberty Financial”, with a website promising access to “high-yield crypto investments”, a statement that should immediately set off alarm bells in anyone’s head.
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