The passage from Shifman's lectures reads: "By the way, about penguins. From time to time students ask about how this word could possibly penetrate high energy physics. This is a funny story, indeed. The first paper where the graphs that are now called penguins were considered in the weak decays appeared in JETP Letters in 1975, and there they did not look like penguins at all. Later on they were made look line penguins [figure: a Feynman diagram that sort of looks like a penguin] and called penguins by John Ellis. Here is his story as he recollects it himself."
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