sometimes you drop the ball so hard it morphs forms entirely

BlackBerry was extremely significant and then in a matter of years only relevant to the history books

"Unlike the people who developed Android, BlackBerry's leadership was blindsided by the iPhone's popularity. It dismissed on-screen keyboards, and counted on its stranglehold on corporate services to maintain its market. It took over a year after the iPhone's release for the company to come out with its own touch screen phone, and its software remained an awkward mix of old and new for some time after."

End of the line finally coming for BlackBerry devices

"Key services, including network provisioning, will shut down January 4th."

https://arstechnica.com/information-technology/2021/12/end-of-the-line-finally-coming-for-blackberry-devices/