@popey he is being given the oxygen of publicity the last few months already in other channels. In the last few months he went from a solo show in some "weird" corners of the Internet, to show up on some tech podcasts/yt channels.
recently he seems to be trying to rehabilitate his image (after years underground), with this: journalist persona that: "investigates tech companies spending", etc.
At least there is an educational video about who he is.