Instead, Rubin et al measured rotation curves that became roughly *flat* out past the point where the density of luminous matter dropped off. And stuff at the edge of the galaxy was orbiting too fast given the matter they could account for.
The 1980 Astrophysical Journal paper by Rubin, Ford, and Thonnard is usually cited in textbooks discussing this phenomenon. Look at those rotation curves!
https://ui.adsabs.harvard.edu/abs/1980ApJ...238..471R/abstract
Image: Astrophysical Journal, Vol. 238, p. 471-487 (1980)