Before the "woke" panic, they called it "politically correct."
Before the "politically correct" panic, they called it "being a SJW (Social Justice Warrior)."
Before the "SJW" panic, they would straight up just call it "being a moral f*g."
And what is this "it" that they keep changing labels for, you ask? By all accounts: "it" is just simply being kind to others.
That's the "it" that the internet right-wing hate machine has been waging war against since the ancient days of 4chan trolls and IRC chatrooms.