The March For Our Lives reporting is the first time I've seen the interesting new framing term (in the Lakoff sense), "gun reform".
I'm interested to see if people pick this up and go with it.
Framing is a dirty subliminal art but it's a large part of modern politics.
_Gun control_ is inherently offputting because it's about a government wanting to _control_, what its citizens do.
But how can anyone be against _reform_? It's about making things newer, and newer is by definition better!